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What's for sale??
This section tells the reader what you are selling and why it will be successful in the context of the market opportunity. After reading the Market Opportunity and Business Model Sections, the reader should feel confident that you have a viable business idea.
The Business Model Section should include the following:
- Description of the Product or Service - what you are offering and to whom.
- Social Component of the business - the social mission/goals that you are trying to achieve.
Competitive Advantages of both the firm and the product/service, including strategic partnerships and relationships.
- Pricing Analysis - what you expect to charge for your product/service, how much it costs to produce it and what your competitors charge.
- Revenue Model - the way in which you expect to make money from the product/service.
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